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Most dealerships can offer you Toyotathon pricing, because Toyota sets those incentives for everyone. What happens after you sign is where Upstate dealerships stop looking alike.
Toyotathon is Toyota's annual year-end sales event, offering special APR financing, lease offers, and cash incentives on select new models. At Ralph Hayes Toyota in Anderson, SC, qualifying new Toyota purchases during the event also come with the Ralph Hayes Family Promise, including three years of no-cost maintenance.
We've been part of the Anderson car business since 1951, when Ralph Hayes Motors first opened its doors, and we're one of the few family-owned dealerships left in the area. Here's how Toyotathon 2026 works, what the Family Promise adds, and how Clemson and Easley drivers can make the most of the event.
The Upstate has a closer tie to Toyotathon than most of the country. The event started with Southeast Toyota Distributors in 1976, as a 36-hour televised sale across 141 Southeast dealerships, and South Carolina has been Southeast Toyota territory ever since. By 1979 it had become a year-end tradition. This season marks 50 years since that first sale.
For shoppers, that history shows up in the financing. Many Toyotathon APR offers and bonus cash programs here run through Southeast Toyota Finance, the regional lender for Toyota stores across South Carolina.
The official 2026 Toyotathon window from Southeast Toyota runs from November 16, 2026, through January 4, 2027.
The end date matters more than the start date. Individual offers can expire before the event closes, and the trims people want most tend to sell first in late December. We'll post each offer to our new vehicle specials as it goes live.
Toyota's incentives lower what you pay. The Ralph Hayes Family Promise lowers what you spend after you drive home. Here's how the two stack up on a qualifying new Toyota:
| What Toyotathon Brings | What the Family Promise Adds |
|---|---|
| Special APR financing on select models through Southeast Toyota Finance | Three years of no-cost maintenance (ToyotaCare for 2 years or 25,000 miles, plus a third-year oil change and tire rotation at Ralph Hayes) |
| Lease offers with lower monthly payments on select models | A three-day/200-mile money-back guarantee |
| Cash incentives or bonus cash that reduce the amount you pay or finance | Lifetime Nitro, plus a gas fill-up and floor mats at delivery |
| Military and College Rebates for eligible buyers | First Ding on Us: paintless removal of a quarter-sized door ding |
Offers apply to select models, require approved credit, and some can't be combined. Family Promise terms and eligibility apply; see the full Family Promise details.
That third year of maintenance is the piece most shoppers miss. It picks up after ToyotaCare ends, so your first three years of routine visits stay covered when you service with us.
A ten-minute test drive doesn't tell you whether a third row fits your family's car seats or whether a truck bed fits your Christmas tree. Our 24-hour Lifestyle Test-Drive does.
Take a new or used Toyota home for a full day and up to 100 miles. Drive it on your commute, load it for errands, and park it in your own garage before you decide. Some restrictions apply. It's one of the best ways to shop Toyotathon without feeling rushed during the busiest weeks of the year.
Ralph Hayes Toyota sits on Clemson Boulevard in Anderson, a straight shot down US-76 from Clemson and an easy drive from Easley.
December graduation and Toyotathon overlap every year. New Clemson grads with a job offer should check the College Rebate before they shop. For faculty and staff, the Toyota Camry, now a standard hybrid with available all-wheel drive, is a comfortable daily driver for the US-76 commute. Lake Hartwell boaters usually look at the Toyota Tacoma, a midsize pickup with available 4x4 and an available i-FORCE MAX hybrid powertrain.
Easley families split their weeks between Pickens County and jobs toward Greenville, so they tend to want room and efficiency in one vehicle. The Toyota Grand Highlander seats up to eight, offers AWD and an available hybrid, and fits the school-run-plus-commute routine. For smaller households, the 2026 Toyota RAV4 does the same job with an electrified powertrain on every trim.
Browse all new Toyota inventory to compare trims before you drive over.
Toyotathon showrooms are busiest in the last two weeks of December. Do the paperwork-heavy steps at home, and your visit becomes the fun part.
Every year, the same handful of questions come up as Toyotathon approaches. Here's what Anderson, Clemson, and Easley shoppers ask us most.
Ralph Hayes Toyota offers the full range of Toyotathon incentives on select new models, typically special APR financing, lease offers, and cash incentives, plus Military and College Rebates for eligible buyers. Qualifying new purchases also include the Ralph Hayes Family Promise.
The Ralph Hayes Family Promise adds three years of no-cost maintenance, Lifetime Nitro, a gas fill-up and floor mats, First Ding on Us, and a three-day/200-mile money-back guarantee to qualifying purchases. Some benefits apply to new Toyotas only, so check the program terms.
Toyotathon's lowest APR offers through Southeast Toyota Finance are reserved for well-qualified buyers, and approval depends on your full credit profile, not one number. Shoppers working on their credit can still take part, and our finance team will look for terms that fit your budget.
For most Upstate families, the Toyota Grand Highlander is the best fit when three rows matter, while the RAV4 covers smaller households with standard hybrid efficiency for 2026. Families who tow a boat to Lake Hartwell often choose the Tacoma.
Ralph Hayes Toyota is on Clemson Boulevard in Anderson, SC, a short drive down US-76 from Clemson and an easy trip from Easley. Many Clemson and Easley shoppers start online, then visit for a test drive or take a Toyota home with our 24-hour Lifestyle Test-Drive.
Financing during Toyotathon usually makes sense for drivers who keep a vehicle long term, since special APR lowers the cost of ownership. Leasing fits drivers who want lower monthly payments and stay within the mileage allowance. Our finance team can price both side by side.
To lock in a Toyotathon offer, apply for financing online, value your trade, and pick your Toyota, then sign before the expiration listed on that specific offer. Some offers end well before the event closes in January 4, 2027, so shopping earlier in December is safer.
Ralph Hayes Toyota is ready for Toyotathon 2026 on Clemson Boulevard in Anderson, SC, with offers expected on the Camry, Tacoma, Grand Highlander, RAV4, and more. Clemson and Easley drivers get the same Family Promise and the same family-owned approach that has kept Upstate customers coming back since 1951.
